More

    The path to experience driven commerce

    The path to experience driven commerce

    There is no more business as usual. The world’s biggest taxi company owns exactly zero taxis. The largest hotelier owns zero rooms in zero hotels. The hottest name in designer fashion sells no clothing.

    Some of today’s fastest growing companies are taking on mature markets by simply changing the way people shop. Uber, Airbnb, Rent the Runway, Birchbox, and the Dollar Shave Club all have one thing in common.

    They don’t sell products—they sell experiences.

    Experience is fuelling a new age. The strategy of depending solely on your products to gain a competitive advantage is rapidly becoming obsolete. Copycat manufacturing is now so fast and cheap that innovators capture less than 3 percent of the economic surplus they create.

    Download The path to experience driven commerce Whitepaper

    the-path-to-experience-driven-commerce

    Stay in the Loop

    Get the daily email from CryptoNews that makes reading the news actually enjoyable. Join our mailing list to stay in the loop to stay informed, for free.

    Latest stories

    You might also like...